U.K. consumers' perceived risk of buying products from emerging economies: A moderated mediation model

W. Wang; H. He; S. Sahadev; W. Song

doi:10.1002/cb.1714

U.K. consumers' perceived risk of buying products from emerging economies: A moderated mediation model

W. Wang, H. He, S. Sahadev, W. Song

Centre for Change, Entrepreneurship and Innovation Management

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	326-339
Journal	Journal of Consumer Behaviour
Volume	17
Issue number	3
DOIs	https://doi.org/10.1002/cb.1714
Publication status	Published - 25 Mar 2018

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10.1002/cb.1714

CET paper - JCB - manuscript - finalAccepted author manuscript, 763 KB

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title = "U.K. consumers' perceived risk of buying products from emerging economies: A moderated mediation model",

author = "W. Wang and H. He and S. Sahadev and W. Song",

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AU - He, H.

AU - Sahadev, S.

AU - Song, W.

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U.K. consumers' perceived risk of buying products from emerging economies: A moderated mediation model

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Sunil Sahadev

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U.K. consumers' perceived risk of buying products from emerging economies: A moderated mediation model

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Sunil Sahadev

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