DigitalTransformation Design relies on successful migration of legacy systems of all kinds, personal, social,cultural and technical and it does this by designing, first and foremost, for the ‘emotional engagement’ of end users, without which there is no agency to the system and no change will result. Measuring this type of engagement is long established, beginning with the use of eye tracking in HCI many years ago, and it provides actionable user insights as part of the ‘agile’ user centred iterative digital development process. This emotional capital provides an indication as to the human ‘value mechanics’ that must be isolated and incorporated into the User Experience (UX) as affordances to accelerate any successful DTD process.
|Title of host publication||Cultural policy, innovation and the creative economy|
|Editors||M. Shiach, T. Virani|
|Place of Publication||UK|
|Number of pages||21|
|Publication status||Published - 9 Nov 2016|