Project Details
Description
The Growth and Competitiveness Project (GCP) was financed by an International Development Association (IDA) Grant over a period of five years (2010-2015).
As a USD3M World Bank’s investment aimed at increasing tourism competitiveness and productivity in The Gambia, this evaluation project is part of the post-award assessment, aiming to:
- evaluate the contribution of GCP’s tourism-supported activities in the tourism sector and especially to tourist arrivals in both traditional and non-traditional source markets
- evaluate the TMC’s marketing initiatives and document the lessons learned during such promotional campaigns
- assess the likely impacts of the tourism support including the GTHI; outlining sustainability strategies
- evaluate the institutional arrangements of the tourism support with a view to highlighting issues that may require corrective/promotional measures.
As a USD3M World Bank’s investment aimed at increasing tourism competitiveness and productivity in The Gambia, this evaluation project is part of the post-award assessment, aiming to:
- evaluate the contribution of GCP’s tourism-supported activities in the tourism sector and especially to tourist arrivals in both traditional and non-traditional source markets
- evaluate the TMC’s marketing initiatives and document the lessons learned during such promotional campaigns
- assess the likely impacts of the tourism support including the GTHI; outlining sustainability strategies
- evaluate the institutional arrangements of the tourism support with a view to highlighting issues that may require corrective/promotional measures.
Key findings
Findings of this evaluation contributed to the World Bank's evaluation presented in https://projects.worldbank.org/en/projects-operations/project-detail/P114240?lang=en
| Status | Finished |
|---|---|
| Effective start/end date | 3/11/14 → 20/12/14 |
Keywords
- gambia
- gorwth and competitiveness project
- world bank
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