Personal profile
Research interests
I am an early adopter of Innovation Management( Technology Marketing, Partnerships, Business Development and Customer experience). I believe strongly that the adoption of Innovation has a significant impact on Brand equity.
My research is on Innovation Management as related to Change management, Entrepreneurship and Digital and Technological developments.
My earlier research was on the Factors that affect the overall evaluation of brand extensions ( The case of the UK mobile Telecommunications Industry into Internet Service Brand Extensions- Study of UK Telecom operators, i.e. Three, Tmobile, Orange, O2, Vodafone and their brand extensions.
Ololade has a mindset of applying academic findings to the business world to create an impact continually .
Education/Academic qualification
Master, University of Manchester
Award Date: 1 Dec 2008
Keywords
- H Social Sciences (General)
- Innovation Management
- Marketing
- Customer Experience
- Partnerships
- Devices and Equipment
- Internet of Things
- Industry 4.0
- Artificial Intelligence
- 4G LTE , 5G
- Digital Technology
- Adoption of Innovation
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