Research output per year
Research output per year
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Consumer evaluation of brand extensions and the corporate brand: Making sense of sensibilities
Popma, W. & Royd-Taylor, L., 2010, 2010 Global Marketing Conference.Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review
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Cause-related marketing: a new perspective on achieving campaign objectives amongst fast moving consumer goods
Royd-Taylor, L., 2007, In: Strategic Change. 16, 1/2, p. 79-86 8 p.Research output: Contribution to journal › Article › peer-review