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Personal profile

Research interests

I prefer applied research and research that has real practical implications for industry and, where possible, society. My research interests currently focus on digital, online, mobile technologies and the consumer; big data; consumer behaviour in hospitality; consumer and sustainable food technologies; social media addiction; entrepreneurship; and digital archives often in the context of tourism and hospitality - see the menumuseum.co.uk

I also enjoy publishing research relevant videos (as well as doctoral and  business advice) on my YouTube Channel 

I am Editor in Chief for Tourism and Hospitality Research (THR) by Sage. I am also Associate Editor for Journal of Tourism (Revista de Turism). I currently sit in the editorial boards of  Journal of Vacation Marketing (JVM), Journal of Hospitality, Leisure, Sport &Tourism Education(JoHLSTE), Tourism Today Journal (COTHM), Journal of Hospitality and Tourism Technology (JHTT), Tourism Today Journal, (COTHM) & Hospitality Unsettled a Student Podcasting Journal (2020 – Current) https://www.hospitalityunsettled.com/p-journal and previously for the Journal of Tourism & Sport (LJTSCI). I am also a regular reviewer for the following journals: The Services Industries Journal (SIJ), Journal of Tourism Planning and Development (TPD) Cornell Hospitality Quarterly (CHQ).

I really enjoy supervising PhDs and welcome any expression of interest in the areas of my research from potential PhD students.

Supervisory Interests

I supervise PhD students on a range of topics broadly relating to food, technology and people in Service Industries and more particularly Events, Tourism and Hospitality. Other areas include digital marketing, services marketing, experience economy, sharing economy and entrepreneurship. I am especially interested in supervising students adopting innovative methodological approaches. Interdisciplinary projects are welcome. Recent projects I have supervised include the following topics: Career identity in hospitality, employee brand identity, technology and mental health, cruise tourist and online discourse.

A couple of my research students views:


‘Ioannis has been excellent support throughout my PhD journey. He had faith in me when I lost mine. His encouraging guidance and dedication truly had a positive impact on my motivation to complete my journey in the roughest moments. It indeed is a blessing to have positive thinking and a supportive supervisor who can always show you the Brightside of everything, yet keep a critical eye on each step you take. Thank you, Ioannis’.

Dr Hasan Gilani, graduated  in 2020


'As a PhD supervisor, Ioannis’ approach was that of continuous support, encouragement and positivity. Whilst offering critical advice, Ioannis would also allow me to find my solutions whilst gently guiding me to possible alternatives. He never stopped believing in my abilities and was a great mentor along this challenging journey'

Dr Maria Gebbels, graduated in 2017

Approach to teaching

I like to combine experiential learning with co-creation where my students' work does not go unnoticed by the world outside the classroom. I see myself as more of a facilitator rather than a teacher as I believe that my students are adults who can teach themselves. Seeing myself as a facilitator or a guide, if you prefer, I believe that I am here to help younger ones seek their version of the truth. Some have called that being a practical philosopher, but I call it having fun whilst my students and I keep on learning. I utilise technology to facilitate peer assessment and feedback and engage with industry professionals who ensure my students receive added value and inspiration. I believe that my teaching is not limited to the classroom and I engage with students in several extracurricular activities, from student competitions, movie nights and mentoring student societies, to debating societies and running experiments and charity projects.

I often bring my students (especially those who are more thirsty for knowledge) out in the research field and I do not limit my teaching to the hours dictated by a module. When it is difficult to bring my students to the research field, I bring the research field to my students. I believe that to become a good researcher you need to practice, practice, practice so we often engage in fun social experiments or workshops that are designed to enhance not only the knowledge about the course but also team spirit, confidence and research skills.

I engage with all levels from first-year undergraduates to PhDs and frankly quite often long after my students have graduated. I have been invited to many happy occasions and it’s the best pay-cheque in the world when I see my students happy in either their professional or personal life. I feel truly privileged to be working with my students as they often inspire me more than I inspire them.

In my teaching and life, in general, I believe that thinking in the circle is more efficient than thinking outside the box, as thinking in the circle enables individuals to use readily available information and combine it with elements of influence and inspiration to maximize efficiencies.

A student view:

"As a student, I know that I can approach Ioannis with any questions or issues, and that he will always try his best to help me or point me in the right direction. As a teacher, Ioannis seems to instinctively know how to relate to any students in his class, by using examples from all walks of life. Ioannis has a strong thirst for learning and sharing this with his students. As a student, it is very inspiring to see someone organise so many activities and experiments both in and outside the classroom"

Irina Martinez Panina, BA (Hons) International Hospitality Management, 


Ioannis is a recipient of:

a) The University of Brighton, Recognising Excellence in Education and Student Experience Award, 2021. 
b) The SHARE/CHME Teaching Innovation Excellence Award 2017

Scholarly biography

Ioannis S. Pantelidis SFHEA, CMBE, FIH, FAHMA, HMdip, MSc, PhD.  He joined the University of Brighton in March 2011, as Senior Lecturer. He was promoted to Principal Lecturer in February 2014. More recently in August 2021, he was named Lead Academic for  Knowledge Exchange for the School of Business and Law. In October 2019, he was promoted to Director of Postgraduate Studies for Brighton Doctoral College. He sits in the Advisory Board for Be Inclusive Hospitality,  is in the current executive and is a Past Chair (18-21) of The Council for Hospitality Management Education, Director of The Association of North America Higher Education International. Previously he was Academic Leader for widening participation projects and Head of Admissions, Marketing and Recruitment Tutors in the School of Sport and Service Management (SaSM). Before that, he was the Programme Centre Leader for Postgraduate Courses for SaSM and was a founding member of the European Hospitality Academy. 

He is a Fellow of the Institute of Hospitality a  Senior Fellow of the Higher Education Academy and a Certified Management and Business Educator. He has served on the Executive Boards of The Institute of Hospitality, Tourism Concern and Cavendish Academy.

Until February 2011, he was Head of International Hospitality Research Group, Course leader for MA International Hotel and Restaurant Management and Senior Consultant Events Management Knowledge, at London Metropolitan University.

Until 2006 he was Course Leader BSc International Hospitality Management at the University of Surrey. Before that, he held management positions in hotels and restaurants across Europe.

He is visiting professor for Wittenborg University of Applied Sciences, an External evaluator for professorship promotions with the University of Patras and was visiting Professor for the University of Granada. He is also  Editor in Chief for Tourism and Hospitality Research (THR) by Sage, and sits in the editorial boards of seven more journals.

Raised on the island of Leros, Greece Ioannis comes from a family of hoteliers and restaurateurs. He is proud of both his Hellenic and Career inheritances.

Ioannis on Social media:


Knowledge exchange

Ioannis is the Current Knowledge Exchange Academic Lead for the School of Business and Law.


Learned Societies and Academic Bodies:

Advisory board member for Swiss Alpine Centre (10/2021 – present)
Senior Fellow of the Higher Education Academy since 2020

Certified Management and Business Educator since 2020

Academy of Social Sciences, Member Representing CHME (2018 – Current)

Past Chairman- Council for Hospitality Management Education (2021 – current). Previously CHME Chair (2018 – 2021) and Vice-Chair, May 2015 – 2018), executive Board Member (2011 - 2015).

Director of Association of North America Higher Education International (ANAHEI, 2017 – Present)

Fellow of the Higher Education Academy from May 2004

Member of the UNTWO Technology in Tourism, group: 2017 –  2021.

The Cavendish Academy – Trustee/Governor. (2014 – 2017)

Trustee of Tourism Concern from February 2009-2012 (Member 2008-2014)

Faculty member American Hotel Motel Association (2001)


Professional bodies:

Advisory board member for Be Inclusive (previously BAME) in HOSPITALITY http://www.bihospitality.co.uk/the-team/  (2020 – present)

Member of the East Sussex Visitor Economy Task Force (2019 – present)

Member of the Eastbourne Council Hotel of Excellence board (2018 – present)

Member of Hospitality Action: 2018 – present.
Institute of Hospitality.  Executive Councillor / Trustee. (2013 - 2016)

Fellow of the Institute of Hospitality (FIH). London Branch Vice-Chairman 2009 – 2012, Secretary: 2007 – 2009. Guildford Branch Chairman: 2004 - 2007.  Treasurer: 2003 – 2004.  (Developed the Passion4Hospitality awards)

Member of the International Food design society (iFooddesign) from 2011

Member of the Information Resources Management Association, 2003-2005

Member of the Faculty, American Hotel & Motel Association from August 2001


Contribution to International projects :

Quality Assurance Agency of Cyprus (2020 – present) External member for re-validation of programs in numerous institutions (Three institutions to date)

Quality Assurance Agency, (2016).  Member of the review group for the Subject Benchmark Statement for Events, Hospitality, Leisure, Sport and Tourism.

IoH and CHME, P4H (2009) Developed, designed and launched one of the first International debate competitions in Hospitality Management Education.


  • University of Brighton (2012 – 2016) Lead the creation of the European Academy of Hospitality Academy website and member of the committee overseeing the EuroBA, five hotel schools across five countries delivering a unique hospitality course
  • London Metropolitan University (Sept 08) Lead designer for hotel management courses for  INSTROCT, Tehran Iran
  • University of Derby (June 2004).  External panel member to inspect the Hotel School (Swiss Hotel School partner) newly renovated buildings and training kitchens
  • University of Surrey (2001-2002): A brand new building for the Business School delivered with a new training restaurant, as operations manager I had to redesign the Kitchen to Restaurant access and ensure that all spaces, equipment and furnishings were up to expected quality standard.

Education/Academic qualification

PhD, University of Surrey

Award Date: 1 Jan 2012

Master, University of Surrey

Award Date: 1 Jan 2001

External positions

Advisory Board Member

2021 → …

Advisory board member

2020 → …

Chair , Council for Hospitality Management Education


Director , The Association of North America Higher Education International

2017 → …

Executive Board Member, Council for Hospitality Management Education

2013 → …

Executive Councillor/ Trustee, Institute of Hospitality



  • H Social Sciences (General)
  • Hospitalty Management
  • Hotel Management
  • Restaurant
  • Consumer
  • Social Media
  • technology
  • marketing
  • food and beverage
  • Tourism


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