Darren Connolly

PhD student studying with Sheffield Hallam University. 

The purpose of my research is to investigate motivation and reward for individual producers of education platform content, and to explore the potential value of co-operation amongst producers. This purpose will be addressed through a study that seeks to develop an understanding of how producer motivation and reward management practice changes depending on the relationship between individual content producers and education platforms. Three specific groups of producer will be researched; internal producers, co-producers and external producers. This research seeks to see if there are distinct motivators and reward management practices specific to producer groups, as well as underlying features that are common across all producer groups. The final phase of the research intends to review the empirical research findings, to develop a theoretical framework of reward for co-operation between producers of education platform content.